GE Masdar Centerpiece

GE Masdar Centerpiece

GE Ecomagination Innovation Center, Masdar Making of the ecomagination Center in Masdar City, Abu Dhabi, UAE. The Feature Table compised of a 3D CNC milled model city which sits atop sixteen 55″ planar screens, and sits between two edge blending projectios and 5 touch screens applications, The touch screen applications sync the various components which work together to tell a sotry around GE products and how they can help companies, cities and even countries be more eco friendly and cost effective. We partnered with Electric Art and K&A Models to help bring our city to life. Electric Art is an internationally acclaimed retouching studio based in Surry Hills, Sydney. They were responsible for the creating the 3D modeling of the city. K&A Models are model makers based in China. Through the use of CNC milling, they were able to create over 1000 physical models. Related Projects Peak Water Energy Inefficiency Emerging Trends Energy Footprint Credits Dhani Sutanto – Digital Design John Tantoco – Digital Design David Clarke – Creative Direction Pete Shand – Lead Creative Developer Tom Byrne – Creative Developer Clint Francis – Creative Developer Michal Moczynski – Support Dev / Testing Chris Green – Support Dev Jon Rout – Digital ProducerJoko Wang – Digital ProducerJo Yates – Motion Digital ProducerChris Dobson – Creative Strategy Press: GE Unveils Ecomagination Center GE (NYSE: GE) today unveiled its ecomagination Center in Masdar City to develop innovative solutions for driving sustainable growth… Read More > GE Opens Ecomagination Center Global corporate giant GE has just opened its first “ecomagination Center,” and where else would it be than Masdar City? As we’ve written in… Read More >> General Electric opens ‘Ecomagination Centre’ in Masdar City GE yesterday opened...
Energy Inefficiency

Energy Inefficiency

“Energy Inefficiency” Touch Screen Interactive Application that is installed in the GE Masdar Innovation Centre. (double click to enter full-screen, best viewed at 16×9) Technology The application was developed using actionscript 3.0 and the ASC 2.0 compiler. It was published to an air 3.9 application. This is essentially the same code that would be used if we were to publish to the web via the flash player or to android and iOS via the air for Android and iOS packager. The Away3D library was used extensively through the applications. Notably it was employed in conjunction with the AGAL shader language to create the water and content grid animation. Multitouch uTouch screens were used to display the application. The Starling Framework was used to take advantage of Flash 11’s GPU accelerated Stage3D graphics. Using Starling and Stage3D means that our applications can run up to and exceeding full HD at a silky smooth 60 fps while utilizing extremely low CPU processing power. Credits Dhani Sutanto – Digital Design John Tantoco – Digital Design Pete Shand – Lead Creative Developer Jon Rout – Digital Producer Related Projects Peak Water Emerging Trends Energy Footprint Ecomagination...
Peak Water

Peak Water

Peak Water “Peak Water” is a touch screen experience used within the centre to talk about water used within the UAE. It was build with Adobe Air. (double click to enter full-screen, best viewed at 16×9) Technology The application was developed using actionscript 3.0 and the ASC 2.0 compiler. It was published to a Native (exe) air 3.9 application. This is essentially the same code that would be used if we were to publish to the web via the flash player or to android and iOS via the air for Android and iOS packager. The Away3D library was used extensively through the applications. Notably it was employed in conjunction with the AGAL shader language to create the water and content grid animation. Multitouch uTouch screens were used to display the application. Credits Dhani Sutanto – Digital Design David Clarke – Creative Direction Pete Shand – Lead Creative Developer Jon Rout – Digital...
Emerging Trends

Emerging Trends

Emerging Trends (double click to enter full-screen, best viewed at 16×9) Technology The application was developed using actionscript 3.0 and the ASC 2.0 compiler. It was published to an air 3.9 application. This is essentially the same code that would be used if we were to publish to the web via the flash player or to android and iOS via the air for Android and iOS packager. The Away3D library was used extensively through the applications. Notably it was employed in conjunction with the AGAL shader language to create the water and content grid animation. Multitouch uTouch screens were used to display the application. The Starling Framework was used to take advantage of Flash 11’s GPU accelerated Stage3D graphics. Using Starling and Stage3D means that our applications can run up to and exceeding full HD at a silky smooth 60 fps while utilizing extremely low CPU processing power. Credits Michal Moczynski – Creative Developer Pete Shand – Lead Creative Developer John Tantoco – Digital Design Jon Rout – Digital...