A multi scenario, 16 screen array of touch screens and 4K screens for users to interact and make the roads safer. The aim is to improve the road rating system on 4 different scenarios. Each landscape consists of 3D animated road environments and crash scenarios for users to make decisions about road safety.
As the user approaches the experience they are presented with four different road environments (City CBA, Outer Suburban, Rural, Suburban). Each environment is displayed on two screens, a touch screen laying at a 10 degree angle which displays a top down orthographic animated view of the road system and a wall mounted screen displaying a backdrop of the environment. Once the user picks an environment they are prompted to activate the experience by tapping their ZeroCard (NFC Card) on the embedded NFC reader. Upon tapping their card the user will be presented with onscreen instructions introducing the experience and informing them that they will be helping to improve the safety of three key areas within the environment. The user can select one of the three hazard areas by interacting with the touch screen. Upon opening a hazard area a short animated sequence will play demonstrating the issue with the area. The user will then be able to selected from 3 improvement. After selecting each improvement a new animated sequence will play. Once they have made their selection they will be prompted to move on to the next area. Upon completing all three areas the users results will be saved to their online profile.
Body Built To Survive
Is your body built to survive, experience and understand what our bodies need to be built like to survive crashes at different speeds on different transport.
As the user approaches the experience they are prompted to activate the experience by tapping their ZeroCard (NFC Card) on the embedded NFC reader. Upon tapping their card voice over will begin playing, introducing the user to the experience and informing the user about what they are going to learn about. The user will then be prompted to select a mode of transport to explore (pedestrian, cyclist, motorcyclist). They will make this selection be turning a large dial which is connected to a rotary encoder. Turning this dial will send data to the application (much like turning the wheel on a mouse). Once a mode of transport is selected the user will be guided through a narrative which explains what their body would need to look like to survive a crash at various speeds. This is communicated with an animated sequence of a body morphing from a standard body to something akin to marvel’s Hulk. The users face is also superimposed over the animation to help the user relate to the subject matter. In addition to the animation voice over is used to explain exactly what transformations the body is going through. Once this process has been completed an animated gif will be created and saved to the users online profile. Finally the user will be shown some tips on what they can do to protect themself while travelling via their selected mode of transport.
Role & Responsibility
- Application Development of the following activations
- Meet Graham
- Safer Systems
- Body Built to Survive
Software Development Credits
- Ryan Nankervis – 3D Artist
- Seb Fletcher – 3D Artist
- Ashley Morris – Digital Design Lead
- Nicci Hurwitz – Digital Designer
- John Tantoco – Digital Designer
- Jamie Foulston – Digital Designer
- Pete Shand – Software Development
- Mark Davies – EP
- Matt Roberts – Producer
- Kate Bennett – Producer