GE Ecomagination Innovation Center, Masdar

Making of the ecomagination Center in Masdar City, Abu Dhabi, UAE.
The Feature Table compised of a 3D CNC milled model city which sits atop sixteen 55″ planar screens, and sits between two edge blending projectios and 5 touch screens applications, The touch screen applications sync the various components which work together to tell a sotry around GE products and how they can help companies, cities and even countries be more eco friendly and cost effective.
We partnered with Electric Art and K&A Models to help bring our city to life. Electric Art is an internationally acclaimed retouching studio based in Surry Hills, Sydney. They were responsible for the creating the 3D modeling of the city. K&A Models are model makers based in China. Through the use of CNC milling, they were able to create over 1000 physical models.

Credits

Dhani Sutanto – Digital Design
John Tantoco – Digital Design
David Clarke – Creative Direction
Pete Shand – Lead Creative Developer
Tom Byrne – Creative Developer
Clint Francis – Creative Developer
Michal Moczynski – Support Dev / Testing
Chris Green – Support Dev

Jon Rout – Digital Producer
Joko Wang – Digital Producer
Jo Yates – Motion Digital Producer
Chris Dobson – Creative Strategy

Press:

GE Unveils Ecomagination Center

GE (NYSE: GE) today unveiled its ecomagination Center in Masdar City to develop innovative solutions for driving sustainable growth… Read More >

GE Opens Ecomagination Center

Global corporate giant GE has just opened its first “ecomagination Center,” and where else would it be than Masdar City? As we’ve written in… Read More >>

General Electric opens ‘Ecomagination Centre’ in Masdar City

GE yesterday opened an “ecomagination centre” in Abu Dhabi’s Masdar City as part of a cooperation… Read More>>

GE Opens Ecomagination Clean Tech Hub in Masdar City

There’s something so satisfying about watching the seed of an idea turn into something real – like GE’s… Read More >>